An Introduction to Digital Marketing for Funeral Directors
- Family Finders
- Apr 8, 2024
- 2 min read
In today's digitally-driven world, funeral homes are recognising the importance of establishing a robust online presence. While the funeral industry traditionally relies on word-of-mouth and traditional forms of advertising, digital marketing offers a fresh and bespoke method of reaching new clients.
Click Evolve is a specialist marketing agency created to help funeral directors perform in the digital marketing space, offering services covering all methods of digital marketing, from Google Ads (PPC) to social media advertising and everything in between.
My aim is to help local funeral directors with their marketing strategies by providing insights into different digital marketing topics each week/month.
I have worked with funeral directors for over 10 years, from increasing the incoming leads of a long-established funeral directors with 6 locations by 10 new enquiries per month, to getting a new funeral director fully set up (website, social pages, ads). I tailor my services to individual needs.
Funeral homes can reach new audiences through compelling websites and content, powered by Google and social media ads; this is lead generation. A quality website for a funeral director is essential as it serves as the primary point of contact for grieving families, providing them with crucial information. A website is a reflection of the quality of the service you offer.
Social media platforms are vital for a funeral director, as this is a space that allows you to connect with the local community, share condolences, and offers a chance for potential clients to become familiar with your brand; this is brand marketing.
Google ads (PPC) are online advertisements displayed on Google's search engine results pages relevant to the search terms searched for, where advertisers pay a fee each time their ad is clicked on.
In summary, digital marketing presents funeral directors with an opportunity to extend their reach, enhance their reputation, and provide invaluable support to grieving families.
Click Evolve Marketing
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